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Pricer
Tier-1 · Enterprise Products listed Üretici kaynağından doğrulandı · 3 kaynakPricer AB · Stockholm, Sweden · 1991 founded · pricer.com
Models
7
Display range
1,6" – 12,5"
Longest battery life
10 years
Price band
$$–$$$$
Market position
The only large manufacturer using infrared optical communication. Because there is no radio collision, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system scaling to 5 million labels across roughly 1,500 stores.
Strengths
- Sub-second updates — a collision-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation with LED guidance
Points to watch
- IR requires line of sight — ceiling height and shelf layout must be planned
- Lighting design and mounting discipline directly affect installation success
| Communication protocol | Infrared (IR) optical communication + radio hybrid |
|---|---|
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Product families | HangTAG · SmartTAG Color · SmartTAG Freezer · SmartTAG HD · SmartTAG Power |
| Protocols in the catalogue | Infrared (IR) hybrid |
| Price band | Mid – Premium |
| Availability in Türkiye | Through authorised solution partners and store hardware distributors |
We supply this brand
We supply Pricer products based on an assessment of your needs, and handle installation and commissioning. We work out which model fits you together.
Request a quote for this brand →Data sources
Üretici kaynağından doğrulandıLast checked: 2026-08-13
Industries covered
📺 Consumer Electronics Retail🔧 DIY & Home Improvement🛒 Supermarket & Hypermarket👗 Fashion & Textiles🚗 Automotive Spare Parts💊 Pharmacy & Health Retail
Product line
Pricer
SmartTAG Freezer 2.9
2,9" 3 colours Infrared (IR) hybrid 8 yr battery 3-colour LED Chiller / freezer