Brand comparison · from catalogue data
SoluM vs Pricer
SoluM (11 models) versus Pricer (7 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
Offers a broad product family drawing on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series ranges from 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a 7-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the family; a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band, with a 30 m line-of-sight range.
Pricer Sweden · Tier-1 · Enterprise · 7 modelsThe only large manufacturer using infrared optical communication. Because there is no radio collision, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system scaling to 5 million labels across roughly 1,500 stores.
| Criterion | SoluM | Pricer |
|---|---|---|
| Models in catalogue | 11 | 7 |
| Display size range | 1" – 12,2" | 1,6" – 12,5" |
| Colour capabilities | 3 colours, 4 colours, Full colour, 2 colours | 3 colours, 4 colours |
| Communications | 2.4 GHz proprietary | Infrared (IR) hybrid |
| Ingress protection | IP54, IP67, IP68 | IP54, IP67 |
| Claimed battery life | 4 yr – 10 yr | 7 yr – 10 yr |
| Freezer-class model | Yes | Yes |
| Share of models with NFC | %82 | %29 |
| LED indicator | Yes | Yes |
| Price bands | Economy, Upper, Premium, Mid | Upper, Premium, Mid |
| Fully verified records | %36 | %14 |
| Tier | Tier-1 · Enterprise | Tier-1 · Enterprise |
| Headquarters | Suwon, South Korea · 2015 | Stockholm, Sweden · 1991 |
| Protocol / platform | 2.4 GHz ISM proprietary protocol + NFC (FeliCa Forum Type-3) · AIMS · AIMS SaaS | Infrared (IR) optical communication + radio hybrid · Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Presence in Türkiye | Through a regional distributor network and system integrators | Through authorised solution partners and store hardware distributors |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only SoluM
Only Pricer
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SoluM
Strengths
- The industry's widest product family (1" – 32")
- IP68 protection and a 7-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion with sensor labels and BLE trackers
- Detailed, publicly accessible datasheets — among the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex — choosing the right variant takes care
- The Core+ and X lines do not share the Pro family's IP68 and LED features; do not mistake the cheaper variant for a Pro
- Full-colour models sit in a premium price band and have long refresh times
Pricer
Strengths
- Sub-second updates — a collision-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation with LED guidance
Watch-outs
- IR requires line of sight — ceiling height and shelf layout must be planned
- Lighting design and mounting discipline directly affect installation success