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SmartTAG Power 1.6
SmartTAG Power family · E Ink e-paper (BWR)
- Battery life of up to 10 years
- Sub-second updates over the infrared channel
- 50-75% lower battery footprint than equivalent labels
Common professional models, standard sizes
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| Manufacturer / series | Pricer · SmartTAG Power |
|---|---|
| Product type | Shelf label |
| Display size | 1,6" |
| Resolution | 200×200estimated |
| Display technology | E Ink e-paper (BWR) |
| Colour capability | BWR — + red (3 colours) |
| Full refresh time | ~1 sestimated |
| Communication | Infrared (IR) hybrid — Infrared (IR) optical communication + radio hybrid |
| NFC | No |
| LED signalling | 3 -colour LED |
| Battery life | 10 years (up to) |
|---|---|
| IP rating | IP54estimated |
| Operating temperature | 0 °C / +40 °C |
| Environment class | Standard retail |
| Thickness | 12 mmestimated |
| Weight | 24 gestimated |
| Segment | Professional |
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Availability in Türkiye | Through authorised solution partners and store hardware distributors |
| Price band | $$ — Midestimated |
How does it compare to its peers?
Compared with the median of 14 models in the same size and product class. A manufacturer does not benchmark its own product against rivals; that is why this comparison lives here.
- Battery life10yr
Peer median 9.5 — this model sits close to it (14 models).
- Thickness12mm
Peer median 10.73 — this model sits close to it (14 models).
- Weight24g
Peer median 29; this model is 0.83× below it (14 models).
Values are as declared by the manufacturer; the verification level is stated at the top of this page. Standing out is not the same as being wrong — a genuinely superior product also stands out.
Where this data comes from
Kısmen doğrulandıLast checked: 2026-08-13
If a value on this record is wrong or missing we will correct it. The one condition is a source: a datasheet link, product page or document. We do not process corrections without one.
Correct this recordEstimated fields
The following fields are not published by the manufacturer and have been estimated from class averages.
- priceBand
- display.resolution
- features.thicknessMm
- features.weightG
- display.refreshSec
- environment.ip
- environment.tempMax
Fit assessment
Is this product right for you?
The technical data on this page is public. Whether a model fits your scope, however, is a recommendation — and recommendations are shown only in the member panel. Complete the advisor to see your brand-independent technical profile straight away; matching models and the criteria breakdown are moved into your panel.
Supermarket & Hypermarket
High SKU count, frequent price changes, shelf-till consistency
Typical labels/store: 8,000 – 25,000Pharmacy & Health Retail
SKU density, regulation, medicine fridge monitoring
Typical labels/branch: 2,000 – 6,000Consumer Electronics Retail
Spec sheets, comparison, fast promotions
Recommended display: 4.2" – 12.2"Jewellery & Optics
Rate-linked pricing, window aesthetics, security
Updates: Rate-linked, intradayWhat to watch out for
- IR requires line of sight — ceiling height and shelf layout must be planned
- Lighting design and mounting discipline directly affect installation success
Pricer
The only large manufacturer using infrared optical communication. Because there is no radio collision, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system scaling to 5 million labels across roughly 1,500 stores.
| Headquarters | Stockholm, Sweden |
|---|---|
| Founded | 1991 |
| Segment | Tier-1 · Enterprise |
| Protocol | Infrared (IR) optical communication + radio hybrid |
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Availability in Türkiye | Through authorised solution partners and store hardware distributors |
Strengths
- Sub-second updates — a collision-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation with LED guidance
What to watch out for
- IR requires line of sight — ceiling height and shelf layout must be planned
- Lighting design and mounting discipline directly affect installation success