Brand comparison · from catalogue data
Pricer vs Sertag
Pricer (7 models) versus Sertag (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
The only large manufacturer using infrared optical communication. Because there is no radio collision, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system scaling to 5 million labels across roughly 1,500 stores.
Sertag China · Tier-3 · Value · 2 modelsA manufacturer specialising in Sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers wide areas with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
| Criterion | Pricer | Sertag |
|---|---|---|
| Models in catalogue | 7 | 2 |
| Display size range | 1,6" – 12,5" | 2,9" – 7,5" |
| Colour capabilities | 3 colours, 4 colours | 3 colours |
| Communications | Infrared (IR) hybrid | Sub-1 GHz (433/868 MHz) |
| Ingress protection | IP54, IP67 | IP54 |
| Claimed battery life | 7 yr – 10 yr | 5 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %29 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Upper, Premium, Mid | Economy, Upper |
| Fully verified records | %14 | %0 |
| Tier | Tier-1 · Enterprise | Tier-3 · Value |
| Headquarters | Stockholm, Sweden · 1991 | Shenzhen, China · 2011 |
| Protocol / platform | Infrared (IR) optical communication + radio hybrid · Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) | Sub-1 GHz (433 / 868 MHz) · Sertag ESL System |
| Presence in Türkiye | Through authorised solution partners and store hardware distributors | Through importers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only Pricer
Only Sertag
Pricer
Strengths
- Sub-second updates — a collision-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation with LED guidance
Watch-outs
- IR requires line of sight — ceiling height and shelf layout must be planned
- Lighting design and mounting discipline directly affect installation success
Sertag
Strengths
- Wide coverage with a low access point count over Sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth — bulk updates are slow
- Limited variety of colour and large-format models