Brand comparison · from catalogue data
Hanshow vs Pricer
Hanshow (9 models) versus Pricer (7 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
A design-led manufacturer growing quickly in Europe and Asia. It introduced the four-colour Nebular Pro series in April 2023, offering one of the industry's slimmest models at 7.8 mm body thickness.
Pricer Sweden · Tier-1 · Enterprise · 7 modelsThe only large manufacturer using infrared optical communication. Because there is no radio collision, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system scaling to 5 million labels across roughly 1,500 stores.
| Criterion | Hanshow | Pricer |
|---|---|---|
| Models in catalogue | 9 | 7 |
| Display size range | 1,54" – 7,5" | 1,6" – 12,5" |
| Colour capabilities | 4 colours, 3 colours | 3 colours, 4 colours |
| Communications | Wi-Fi / wired, 2.4 GHz proprietary | Infrared (IR) hybrid |
| Ingress protection | IP40, IP65, IP68 | IP54, IP67 |
| Claimed battery life | 8 yr – 15 yr | 7 yr – 10 yr |
| Freezer-class model | No | Yes |
| Share of models with NFC | %78 | %29 |
| LED indicator | Yes | Yes |
| Price bands | Premium, Mid, Upper | Upper, Premium, Mid |
| Fully verified records | %78 | %14 |
| Tier | Tier-1 · Enterprise | Tier-1 · Enterprise |
| Headquarters | Beijing, China · 2012 | Stockholm, Sweden · 1991 |
| Protocol / platform | HiLPC (proprietary low-power cellular network) + BLE · HS Cloud · All-Star | Infrared (IR) optical communication + radio hybrid · Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Presence in Türkiye | Available through distributors and system integrators | Through authorised solution partners and store hardware distributors |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only Hanshow
Only Pricer
Hanshow
Strengths
- 7.8 mm ultra-slim unibody (Nebular Pro)
- IP68-rated 7-colour LED signalling
- Mobile content and fast commissioning over NFC
- A strong price/performance balance within Tier-1
Watch-outs
- The field service network is still maturing in some European markets
- Software localisation and integration depth vary by project
Pricer
Strengths
- Sub-second updates — a collision-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation with LED guidance
Watch-outs
- IR requires line of sight — ceiling height and shelf layout must be planned
- Lighting design and mounting discipline directly affect installation success