Brand comparison · from catalogue data
Pricer vs DIGI
Pricer (7 models) versus DIGI (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
The only large manufacturer using infrared optical communication. Because there is no radio collision, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system scaling to 5 million labels across roughly 1,500 stores.
DIGI Japan · Tier-2 · Specialist · 2 modelsA Japanese manufacturer focused on fresh food counters, drawing on its heritage in weighing and labelling systems. Its ESL solution shares the same data flow as its scales and label printers.
| Criterion | Pricer | DIGI |
|---|---|---|
| Models in catalogue | 7 | 2 |
| Display size range | 1,6" – 12,5" | 2,9" |
| Colour capabilities | 3 colours, 4 colours | 4 colours |
| Communications | Infrared (IR) hybrid | Wi-Fi / wired, 2.4 GHz proprietary |
| Ingress protection | IP54, IP67 | IP40, IP65 |
| Claimed battery life | 7 yr – 10 yr | 8 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %29 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Upper, Premium, Mid | Premium, Mid |
| Fully verified records | %14 | %0 |
| Tier | Tier-1 · Enterprise | Tier-2 · Specialist |
| Headquarters | Stockholm, Sweden · 1991 | Tokyo, Japan · 1957 |
| Protocol / platform | Infrared (IR) optical communication + radio hybrid · Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) | 2.4 GHz proprietary · DIGI Retail Suite |
| Presence in Türkiye | Through authorised solution partners and store hardware distributors | Direct — DIGI Türkiye office (İstanbul Ataşehir) and scale dealers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only Pricer
Only DIGI
Pricer
Strengths
- Sub-second updates — a collision-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation with LED guidance
Watch-outs
- IR requires line of sight — ceiling height and shelf layout must be planned
- Lighting design and mounting discipline directly affect installation success
DIGI
Strengths
- Integrated data flow across scale, label and ESL
- Strong in fresh food scenarios such as butcher, deli and produce
- Japanese build quality and long product life
Watch-outs
- Limited cost advantage if buying ESL alone
- Ecosystem dependency — the full benefit appears alongside DIGI scales