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VUSION Engage Rail 900 mm
VUSION Rail family · TFT-LCD · 16.7M colours · 72% NTSC
- Shelf-edge video rail — 898 × 67.53 × 24.07 mm body, 878.4 × 48.19 mm active area
- In-store price and brightness adjustment from the touch surface along the lower edge
- Suited to the brand advertising revenue (retail media) model
Aisle-header large format, full colour, LCD rail
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| Manufacturer / series | VusionGroup · VUSION Rail |
|---|---|
| Product type | Shelf-edge display |
| Display size | 35,4" |
| Resolution | 2880×158 |
| Display technology | TFT-LCD · 16.7M colours · 72% NTSC |
| Colour capability | Full-colour LCD (16.7M) |
| Full refresh time | ~0 s |
| Communication | Wi-Fi / wired — 2.4 GHz proprietary + BLE (EdgeSense) |
| NFC | No |
| LED signalling | No |
| Battery life | Mains powered |
|---|---|
| IP rating | IP40estimated |
| Operating temperature | 0 °C / +40 °C |
| Environment class | Standard retail |
| Thickness | 24,07 mm |
| Weight | 1.450 gestimated |
| Segment | Premium |
| Management platform | VUSION Retail IoT Cloud |
| Availability in Türkiye | No direct office; through local integrators and store hardware partners |
| Price band | $$$$ — Premiumestimated |
Where this data comes from
Üretici kaynağından doğrulandıLast checked: 2026-08-13
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Supermarket & Hypermarket
High SKU count, frequent price changes, shelf-till consistency
Typical labels/store: 8,000 – 25,000Consumer Electronics Retail
Spec sheets, comparison, fast promotions
Recommended display: 4.2" – 12.2"Fashion & Textiles
Visual-first, seasonal discount waves
Notable feature: Full colour e-paperWhat to watch out for
- High initial investment and licence cost
- A closed ecosystem — high supplier dependency
- Weak cost advantage on small-scale installations
- Figures such as resolution, weight and IP rating are not published publicly — request them in writing at the quotation stage
VusionGroup
The world's largest ESL manufacturer by unit volume; market share is reported at around 20%. Store Electronic Systems was founded in 1992 and made its first store installation in 1993; in 2014 it merged with Austria's imagotag to become SES-imagotag, later transforming into VusionGroup. The label line comprises the V100 (black-white-red), V300 (four-colour, 7-colour LED), V300 Waterproof, V300 Freezer (black and white, down to -25 °C), V700 (full colour) and VSway series; battery life of up to 15 years is stated for the V-Tag series.
| Headquarters | Paris, France |
|---|---|
| Founded | 1992 |
| Segment | Tier-1 · Enterprise |
| Protocol | 2.4 GHz proprietary + BLE (EdgeSense) |
| Management platform | VUSION Retail IoT Cloud |
| Availability in Türkiye | No direct office; through local integrators and store hardware partners |
Strengths
- The widest enterprise reference network and field service capacity
- On-shelf availability (OSA) detection integrated with ESL through the Captana shelf camera
- A retail media revenue model with VUSION Rail LCD rail displays
- An industry reference for colour e-paper print quality
What to watch out for
- High initial investment and licence cost
- A closed ecosystem — high supplier dependency
- Weak cost advantage on small-scale installations
- Figures such as resolution, weight and IP rating are not published publicly — request them in writing at the quotation stage
Other manufacturers in the same class
No direct equivalent from another manufacturer was found in this size and colour class.