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Chroma Aeon C74
Chroma Aeon family · Full-graphic e-paper (4 colour)
- 182 × 122 × 15 mm body; large-format visual communication
- Up to 10 years of battery life assuming 2 updates a day
- Used as a category wayfinding sign
Colour, large display or long battery life
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| Manufacturer / series | Displaydata · Chroma Aeon |
|---|---|
| Product type | Shelf label |
| Display size | 7,4" |
| Resolution | 800×480estimated |
| Display technology | Full-graphic e-paper (4 colour) |
| Colour capability | BWRY — + yellow (4 colours) |
| Full refresh time | ~6 sestimated |
| Communication | 2.4 GHz proprietary — 2.4 GHz proprietary mesh |
| NFC | No |
| LED signalling | 3 -colour LED |
| Battery life | 10 years (up to) |
|---|---|
| IP rating | IP54estimated |
| Operating temperature | 0 °C / +40 °C |
| Environment class | Standard retail |
| Thickness | 15 mm |
| Weight | 160 gestimated |
| Segment | Premium |
| Management platform | Displaydata Enterprise |
| Availability in Türkiye | Project-based, through integrators |
| Price band | $$$ — Upperestimated |
How does it compare to its peers?
Compared with the median of 5 models in the same size and product class. A manufacturer does not benchmark its own product against rivals; that is why this comparison lives here.
- Battery life10yr
Peer median 5; this model is 2× above it (5 models).
- Thickness15mm
Peer median 13; this model is 1.15× above it (5 models).
- Weight160g
Peer median 158 — this model sits close to it (5 models).
Values are as declared by the manufacturer; the verification level is stated at the top of this page. Standing out is not the same as being wrong — a genuinely superior product also stands out.
Where this data comes from
Kısmen doğrulandıLast checked: 2026-08-13
If a value on this record is wrong or missing we will correct it. The one condition is a source: a datasheet link, product page or document. We do not process corrections without one.
Correct this recordEstimated fields
The following fields are not published by the manufacturer and have been estimated from class averages.
- priceBand
- display.resolution
- display.refreshSec
- features.weightG
- environment.ip
- features.ledColors
Fit assessment
Is this product right for you?
The technical data on this page is public. Whether a model fits your scope, however, is a recommendation — and recommendations are shown only in the member panel. Complete the advisor to see your brand-independent technical profile straight away; matching models and the criteria breakdown are moved into your panel.
Consumer Electronics Retail
Spec sheets, comparison, fast promotions
Recommended display: 4.2" – 12.2"Fashion & Textiles
Visual-first, seasonal discount waves
Notable feature: Full colour e-paperDIY & Home Improvement
Peg hook aisles, bulky products, integrated store and stockroom
Typical labels/store: 15,000 – 40,000What to watch out for
- Manufacturing scale trails the Tier-1 players
- Resolution, IP rating and operating temperature are not published publicly
- Direct service and stock availability in Türkiye are limited
Displaydata
A British manufacturer that specialised early in full-graphic colour electronic shelf labels. The Chroma Aeon family spans nine models from C16 to C125; models between C16 and C74 are four-colour, while the largest, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates a day (6 years for the C16).
| Headquarters | Bracknell, England |
|---|---|
| Founded | 2004 |
| Segment | Tier-2 · Specialist |
| Protocol | 2.4 GHz proprietary mesh |
| Management platform | Displaydata Enterprise |
| Availability in Türkiye | Project-based, through integrators |
Strengths
- Full-graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life is stated together with the update frequency — which makes comparison honest
What to watch out for
- Manufacturing scale trails the Tier-1 players
- Resolution, IP rating and operating temperature are not published publicly
- Direct service and stock availability in Türkiye are limited