Brand comparison · from catalogue data
ZKONG vs MinewTag
ZKONG (4 models) versus MinewTag (3 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
A manufacturer spreading quickly with a BLE-based, low-infrastructure-cost solution. The Blade series is positioned across fourteen sizes from 1.8" to 10.2" with body thickness of 9–13.6 mm, and the Shield series with its high-durability plastic body and freezer variants (ZK21SF, ZK26SF). Model codes and resolutions are published openly on the manufacturer's site.
MinewTag China · Tier-3 · Value · 3 modelsThe electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states over 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and more than 300 patents and certifications. Alongside e-paper labels it also offers 10.1" and 31.5" LCD shelf displays.
| Criterion | ZKONG | MinewTag |
|---|---|---|
| Models in catalogue | 4 | 3 |
| Display size range | 2,13" – 7,5" | 2,13" – 2,9" |
| Colour capabilities | 3 colours, 4 colours, 2 colours | 4 colours, 2 colours, 3 colours |
| Communications | Bluetooth LE 5.x | Bluetooth LE 5.x |
| Ingress protection | IPXX | IP54, IP65 |
| Claimed battery life | 4 yr – 5 yr | 4 yr |
| Freezer-class model | Yes | Yes |
| Share of models with NFC | %100 | %100 |
| LED indicator | Yes | No |
| Price bands | Economy, Upper, Mid | Economy |
| Fully verified records | %0 | %0 |
| Tier | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Hangzhou, China · 2015 | Shenzhen, China · 2010 |
| Protocol / platform | Bluetooth LE 5.0 (encryption optional) · ZKONG Cloud | Bluetooth LE 5.x · MinewTag Cloud · açık SDK |
| Presence in Türkiye | A Turkish-language product site exists (zkong.com/tr, tr.zkongesl.com); no named Türkiye solution partner identified | Through importers and integrators |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only ZKONG
Only MinewTag
—
ZKONG
Strengths
- Low total cost of ownership
- Simple, inexpensive infrastructure over BLE
- A very wide size range and published per-model resolution tables
- Short lead times
Watch-outs
- Bulk update time may lengthen in dense label environments — measure it in the pilot
- The protection rating is IP63 on most models; for wet areas choose the IP66 variant specifically
- Battery life figures are not published publicly
- Enterprise SLA and long-term support level vary by partner
MinewTag
Strengths
- Open SDK — you can write your own management software
- A product line focused on slim bodies (7.8 – 9.8 mm)
- Replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 — the integration effort falls to you
- Resolution, battery life and IP rating figures are not published publicly
- Field service and warranty handling depend on the importer