Brand comparison · from catalogue data
ZKONG vs Displaydata
ZKONG (4 models) versus Displaydata (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
A manufacturer spreading quickly with a BLE-based, low-infrastructure-cost solution. The Blade series is positioned across fourteen sizes from 1.8" to 10.2" with body thickness of 9–13.6 mm, and the Shield series with its high-durability plastic body and freezer variants (ZK21SF, ZK26SF). Model codes and resolutions are published openly on the manufacturer's site.
Displaydata United Kingdom · Tier-2 · Specialist · 2 modelsA British manufacturer that specialised early in full-graphic colour electronic shelf labels. The Chroma Aeon family spans nine models from C16 to C125; models between C16 and C74 are four-colour, while the largest, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates a day (6 years for the C16).
| Criterion | ZKONG | Displaydata |
|---|---|---|
| Models in catalogue | 4 | 2 |
| Display size range | 2,13" – 7,5" | 2,9" – 7,4" |
| Colour capabilities | 3 colours, 4 colours, 2 colours | 4 colours |
| Communications | Bluetooth LE 5.x | 2.4 GHz proprietary |
| Ingress protection | IPXX | IP54 |
| Claimed battery life | 4 yr – 5 yr | 10 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %100 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Economy, Upper, Mid | Mid, Upper |
| Fully verified records | %0 | %0 |
| Tier | Tier-2 · Specialist | Tier-2 · Specialist |
| Headquarters | Hangzhou, China · 2015 | Bracknell, England · 2004 |
| Protocol / platform | Bluetooth LE 5.0 (encryption optional) · ZKONG Cloud | 2.4 GHz proprietary mesh · Displaydata Enterprise |
| Presence in Türkiye | A Turkish-language product site exists (zkong.com/tr, tr.zkongesl.com); no named Türkiye solution partner identified | Project-based, through integrators |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only ZKONG
Only Displaydata
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ZKONG
Strengths
- Low total cost of ownership
- Simple, inexpensive infrastructure over BLE
- A very wide size range and published per-model resolution tables
- Short lead times
Watch-outs
- Bulk update time may lengthen in dense label environments — measure it in the pilot
- The protection rating is IP63 on most models; for wet areas choose the IP66 variant specifically
- Battery life figures are not published publicly
- Enterprise SLA and long-term support level vary by partner
Displaydata
Strengths
- Full-graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life is stated together with the update frequency — which makes comparison honest
Watch-outs
- Manufacturing scale trails the Tier-1 players
- Resolution, IP rating and operating temperature are not published publicly
- Direct service and stock availability in Türkiye are limited
Model-level comparisons
One form; the brand context is carried over.