Brand comparison · from catalogue data
VusionGroup vs Sertag
VusionGroup (7 models) versus Sertag (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
The world's largest ESL manufacturer by unit volume; market share is reported at around 20%. Store Electronic Systems was founded in 1992 and made its first store installation in 1993; in 2014 it merged with Austria's imagotag to become SES-imagotag, later transforming into VusionGroup. The label line comprises the V100 (black-white-red), V300 (four-colour, 7-colour LED), V300 Waterproof, V300 Freezer (black and white, down to -25 °C), V700 (full colour) and VSway series; battery life of up to 15 years is stated for the V-Tag series.
Sertag China · Tier-3 · Value · 2 modelsA manufacturer specialising in Sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers wide areas with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
| Criterion | VusionGroup | Sertag |
|---|---|---|
| Models in catalogue | 7 | 2 |
| Display size range | 1,6" – 9,7" | 2,9" – 7,5" |
| Colour capabilities | 3 colours, 4 colours, 2 colours | 3 colours |
| Communications | 2.4 GHz proprietary, Wi-Fi / wired | Sub-1 GHz (433/868 MHz) |
| Ingress protection | IP40, IP54, IP67 | IP54 |
| Claimed battery life | 3 yr – 15 yr | 5 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %71 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Premium, Mid, Upper | Economy, Upper |
| Fully verified records | %14 | %0 |
| Tier | Tier-1 · Enterprise | Tier-3 · Value |
| Headquarters | Paris, France · 1992 | Shenzhen, China · 2011 |
| Protocol / platform | 2.4 GHz proprietary + BLE (EdgeSense) · VUSION Retail IoT Cloud | Sub-1 GHz (433 / 868 MHz) · Sertag ESL System |
| Presence in Türkiye | No direct office; through local integrators and store hardware partners | Through importers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only VusionGroup
Only Sertag
VusionGroup
Strengths
- The widest enterprise reference network and field service capacity
- On-shelf availability (OSA) detection integrated with ESL through the Captana shelf camera
- A retail media revenue model with VUSION Rail LCD rail displays
- An industry reference for colour e-paper print quality
Watch-outs
- High initial investment and licence cost
- A closed ecosystem — high supplier dependency
- Weak cost advantage on small-scale installations
- Figures such as resolution, weight and IP rating are not published publicly — request them in writing at the quotation stage
Sertag
Strengths
- Wide coverage with a low access point count over Sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth — bulk updates are slow
- Limited variety of colour and large-format models
One form; the brand context is carried over.