Brand comparison · from catalogue data
SoluM vs Sertag
SoluM (11 models) versus Sertag (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
Offers a broad product family drawing on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series ranges from 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a 7-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the family; a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band, with a 30 m line-of-sight range.
Sertag China · Tier-3 · Value · 2 modelsA manufacturer specialising in Sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers wide areas with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
| Criterion | SoluM | Sertag |
|---|---|---|
| Models in catalogue | 11 | 2 |
| Display size range | 1" – 12,2" | 2,9" – 7,5" |
| Colour capabilities | 3 colours, 4 colours, Full colour, 2 colours | 3 colours |
| Communications | 2.4 GHz proprietary | Sub-1 GHz (433/868 MHz) |
| Ingress protection | IP54, IP67, IP68 | IP54 |
| Claimed battery life | 4 yr – 10 yr | 5 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %82 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Economy, Upper, Premium, Mid | Economy, Upper |
| Fully verified records | %36 | %0 |
| Tier | Tier-1 · Enterprise | Tier-3 · Value |
| Headquarters | Suwon, South Korea · 2015 | Shenzhen, China · 2011 |
| Protocol / platform | 2.4 GHz ISM proprietary protocol + NFC (FeliCa Forum Type-3) · AIMS · AIMS SaaS | Sub-1 GHz (433 / 868 MHz) · Sertag ESL System |
| Presence in Türkiye | Through a regional distributor network and system integrators | Through importers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only SoluM
Only Sertag
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SoluM
Strengths
- The industry's widest product family (1" – 32")
- IP68 protection and a 7-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion with sensor labels and BLE trackers
- Detailed, publicly accessible datasheets — among the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex — choosing the right variant takes care
- The Core+ and X lines do not share the Pro family's IP68 and LED features; do not mistake the cheaper variant for a Pro
- Full-colour models sit in a premium price band and have long refresh times
Sertag
Strengths
- Wide coverage with a low access point count over Sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth — bulk updates are slow
- Limited variety of colour and large-format models