Brand comparison · from catalogue data
SoluM vs Displaydata
SoluM (11 models) versus Displaydata (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
Offers a broad product family drawing on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series ranges from 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a 7-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the family; a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band, with a 30 m line-of-sight range.
Displaydata United Kingdom · Tier-2 · Specialist · 2 modelsA British manufacturer that specialised early in full-graphic colour electronic shelf labels. The Chroma Aeon family spans nine models from C16 to C125; models between C16 and C74 are four-colour, while the largest, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates a day (6 years for the C16).
| Criterion | SoluM | Displaydata |
|---|---|---|
| Models in catalogue | 11 | 2 |
| Display size range | 1" – 12,2" | 2,9" – 7,4" |
| Colour capabilities | 3 colours, 4 colours, Full colour, 2 colours | 4 colours |
| Communications | 2.4 GHz proprietary | 2.4 GHz proprietary |
| Ingress protection | IP54, IP67, IP68 | IP54 |
| Claimed battery life | 4 yr – 10 yr | 10 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %82 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Economy, Upper, Premium, Mid | Mid, Upper |
| Fully verified records | %36 | %0 |
| Tier | Tier-1 · Enterprise | Tier-2 · Specialist |
| Headquarters | Suwon, South Korea · 2015 | Bracknell, England · 2004 |
| Protocol / platform | 2.4 GHz ISM proprietary protocol + NFC (FeliCa Forum Type-3) · AIMS · AIMS SaaS | 2.4 GHz proprietary mesh · Displaydata Enterprise |
| Presence in Türkiye | Through a regional distributor network and system integrators | Project-based, through integrators |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only SoluM
Only Displaydata
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SoluM
Strengths
- The industry's widest product family (1" – 32")
- IP68 protection and a 7-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion with sensor labels and BLE trackers
- Detailed, publicly accessible datasheets — among the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex — choosing the right variant takes care
- The Core+ and X lines do not share the Pro family's IP68 and LED features; do not mistake the cheaper variant for a Pro
- Full-colour models sit in a premium price band and have long refresh times
Displaydata
Strengths
- Full-graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life is stated together with the update frequency — which makes comparison honest
Watch-outs
- Manufacturing scale trails the Tier-1 players
- Resolution, IP rating and operating temperature are not published publicly
- Direct service and stock availability in Türkiye are limited
Model-level comparisons
One form; the brand context is carried over.