Brand comparison · from catalogue data
Opticon vs Sertag
Opticon (2 models) versus Sertag (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
Offers an integrated store hardware solution drawing on its heritage in barcode scanner manufacturing. SE series labels consume energy only during radio transmission and display updates. The family spans eight models from the SE-214 to the SE-1160R and uses 2.4 GHz communication based on IEEE 802.15.4 (2405–2480 MHz).
Sertag China · Tier-3 · Value · 2 modelsA manufacturer specialising in Sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers wide areas with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
| Criterion | Opticon | Sertag |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Display size range | 2,1" – 11,6" | 2,9" – 7,5" |
| Colour capabilities | 3 colours | 3 colours |
| Communications | 2.4 GHz proprietary | Sub-1 GHz (433/868 MHz) |
| Ingress protection | IP54 | IP54 |
| Claimed battery life | 5 yr | 5 yr |
| Freezer-class model | No | No |
| Share of models with NFC | %100 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Premium, Economy | Economy, Upper |
| Fully verified records | %100 | %0 |
| Tier | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Tokyo, Japan · 1976 | Shenzhen, China · 2011 |
| Protocol / platform | 2.4 GHz proprietary · Opticon ESL Server | Sub-1 GHz (433 / 868 MHz) · Sertag ESL System |
| Presence in Türkiye | Through barcode and auto-ID distributors | Through importers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only Opticon
Only Sertag
Opticon
Strengths
- Integrated operation in the same ecosystem as barcode terminals
- One of the few manufacturers that publishes its specifications openly, model by model
- An RGB LED with adjustable frequency and duration on every model
- Battery life of up to 5 years; 2,000 labels per base station on the SE-214
Watch-outs
- IP rating and operating temperature are not stated on the product pages — confirm per project
- Software features are basic — not suited to advanced merchandising scenarios
- NFC is not standard; it is offered as an option
Sertag
Strengths
- Wide coverage with a low access point count over Sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth — bulk updates are slow
- Limited variety of colour and large-format models