Brand comparison · from catalogue data
MinewTag vs Sertag
MinewTag (3 models) versus Sertag (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states over 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and more than 300 patents and certifications. Alongside e-paper labels it also offers 10.1" and 31.5" LCD shelf displays.
Sertag China · Tier-3 · Value · 2 modelsA manufacturer specialising in Sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers wide areas with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
| Criterion | MinewTag | Sertag |
|---|---|---|
| Models in catalogue | 3 | 2 |
| Display size range | 2,13" – 2,9" | 2,9" – 7,5" |
| Colour capabilities | 4 colours, 2 colours, 3 colours | 3 colours |
| Communications | Bluetooth LE 5.x | Sub-1 GHz (433/868 MHz) |
| Ingress protection | IP54, IP65 | IP54 |
| Claimed battery life | 4 yr | 5 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %100 | %0 |
| LED indicator | No | Yes |
| Price bands | Economy | Economy, Upper |
| Fully verified records | %0 | %0 |
| Tier | Tier-3 · Value | Tier-3 · Value |
| Headquarters | Shenzhen, China · 2010 | Shenzhen, China · 2011 |
| Protocol / platform | Bluetooth LE 5.x · MinewTag Cloud · açık SDK | Sub-1 GHz (433 / 868 MHz) · Sertag ESL System |
| Presence in Türkiye | Through importers and integrators | Through importers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only MinewTag
MinewTag
Strengths
- Open SDK — you can write your own management software
- A product line focused on slim bodies (7.8 – 9.8 mm)
- Replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 — the integration effort falls to you
- Resolution, battery life and IP rating figures are not published publicly
- Field service and warranty handling depend on the importer
Sertag
Strengths
- Wide coverage with a low access point count over Sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth — bulk updates are slow
- Limited variety of colour and large-format models