Brand comparison · from catalogue data
MinewTag vs Displaydata
MinewTag (3 models) versus Displaydata (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states over 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and more than 300 patents and certifications. Alongside e-paper labels it also offers 10.1" and 31.5" LCD shelf displays.
Displaydata United Kingdom · Tier-2 · Specialist · 2 modelsA British manufacturer that specialised early in full-graphic colour electronic shelf labels. The Chroma Aeon family spans nine models from C16 to C125; models between C16 and C74 are four-colour, while the largest, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates a day (6 years for the C16).
| Criterion | MinewTag | Displaydata |
|---|---|---|
| Models in catalogue | 3 | 2 |
| Display size range | 2,13" – 2,9" | 2,9" – 7,4" |
| Colour capabilities | 4 colours, 2 colours, 3 colours | 4 colours |
| Communications | Bluetooth LE 5.x | 2.4 GHz proprietary |
| Ingress protection | IP54, IP65 | IP54 |
| Claimed battery life | 4 yr | 10 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %100 | %0 |
| LED indicator | No | Yes |
| Price bands | Economy | Mid, Upper |
| Fully verified records | %0 | %0 |
| Tier | Tier-3 · Value | Tier-2 · Specialist |
| Headquarters | Shenzhen, China · 2010 | Bracknell, England · 2004 |
| Protocol / platform | Bluetooth LE 5.x · MinewTag Cloud · açık SDK | 2.4 GHz proprietary mesh · Displaydata Enterprise |
| Presence in Türkiye | Through importers and integrators | Project-based, through integrators |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only MinewTag
Only Displaydata
MinewTag
Strengths
- Open SDK — you can write your own management software
- A product line focused on slim bodies (7.8 – 9.8 mm)
- Replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 — the integration effort falls to you
- Resolution, battery life and IP rating figures are not published publicly
- Field service and warranty handling depend on the importer
Displaydata
Strengths
- Full-graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life is stated together with the update frequency — which makes comparison honest
Watch-outs
- Manufacturing scale trails the Tier-1 players
- Resolution, IP rating and operating temperature are not published publicly
- Direct service and stock availability in Türkiye are limited
One form; the brand context is carried over.