Brand comparison · from catalogue data
MinewTag vs DIGI
MinewTag (3 models) versus DIGI (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states over 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and more than 300 patents and certifications. Alongside e-paper labels it also offers 10.1" and 31.5" LCD shelf displays.
DIGI Japan · Tier-2 · Specialist · 2 modelsA Japanese manufacturer focused on fresh food counters, drawing on its heritage in weighing and labelling systems. Its ESL solution shares the same data flow as its scales and label printers.
| Criterion | MinewTag | DIGI |
|---|---|---|
| Models in catalogue | 3 | 2 |
| Display size range | 2,13" – 2,9" | 2,9" |
| Colour capabilities | 4 colours, 2 colours, 3 colours | 4 colours |
| Communications | Bluetooth LE 5.x | Wi-Fi / wired, 2.4 GHz proprietary |
| Ingress protection | IP54, IP65 | IP40, IP65 |
| Claimed battery life | 4 yr | 8 yr |
| Freezer-class model | Yes | No |
| Share of models with NFC | %100 | %0 |
| LED indicator | No | Yes |
| Price bands | Economy | Premium, Mid |
| Fully verified records | %0 | %0 |
| Tier | Tier-3 · Value | Tier-2 · Specialist |
| Headquarters | Shenzhen, China · 2010 | Tokyo, Japan · 1957 |
| Protocol / platform | Bluetooth LE 5.x · MinewTag Cloud · açık SDK | 2.4 GHz proprietary · DIGI Retail Suite |
| Presence in Türkiye | Through importers and integrators | Direct — DIGI Türkiye office (İstanbul Ataşehir) and scale dealers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only MinewTag
Only DIGI
MinewTag
Strengths
- Open SDK — you can write your own management software
- A product line focused on slim bodies (7.8 – 9.8 mm)
- Replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 — the integration effort falls to you
- Resolution, battery life and IP rating figures are not published publicly
- Field service and warranty handling depend on the importer
DIGI
Strengths
- Integrated data flow across scale, label and ESL
- Strong in fresh food scenarios such as butcher, deli and produce
- Japanese build quality and long product life
Watch-outs
- Limited cost advantage if buying ESL alone
- Ecosystem dependency — the full benefit appears alongside DIGI scales