Brand comparison · from catalogue data
Displaydata vs Sertag
Displaydata (2 models) versus Sertag (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
A British manufacturer that specialised early in full-graphic colour electronic shelf labels. The Chroma Aeon family spans nine models from C16 to C125; models between C16 and C74 are four-colour, while the largest, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates a day (6 years for the C16).
Sertag China · Tier-3 · Value · 2 modelsA manufacturer specialising in Sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers wide areas with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
| Criterion | Displaydata | Sertag |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Display size range | 2,9" – 7,4" | 2,9" – 7,5" |
| Colour capabilities | 4 colours | 3 colours |
| Communications | 2.4 GHz proprietary | Sub-1 GHz (433/868 MHz) |
| Ingress protection | IP54 | IP54 |
| Claimed battery life | 10 yr | 5 yr |
| Freezer-class model | No | No |
| Share of models with NFC | %0 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Mid, Upper | Economy, Upper |
| Fully verified records | %0 | %0 |
| Tier | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Bracknell, England · 2004 | Shenzhen, China · 2011 |
| Protocol / platform | 2.4 GHz proprietary mesh · Displaydata Enterprise | Sub-1 GHz (433 / 868 MHz) · Sertag ESL System |
| Presence in Türkiye | Project-based, through integrators | Through importers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Displaydata
Strengths
- Full-graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life is stated together with the update frequency — which makes comparison honest
Watch-outs
- Manufacturing scale trails the Tier-1 players
- Resolution, IP rating and operating temperature are not published publicly
- Direct service and stock availability in Türkiye are limited
Sertag
Strengths
- Wide coverage with a low access point count over Sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth — bulk updates are slow
- Limited variety of colour and large-format models
One form; the brand context is carried over.