Brand comparison · from catalogue data
Displaydata vs Opticon
Displaydata (2 models) versus Opticon (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
A British manufacturer that specialised early in full-graphic colour electronic shelf labels. The Chroma Aeon family spans nine models from C16 to C125; models between C16 and C74 are four-colour, while the largest, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates a day (6 years for the C16).
Opticon Japan · Tier-2 · Specialist · 2 modelsOffers an integrated store hardware solution drawing on its heritage in barcode scanner manufacturing. SE series labels consume energy only during radio transmission and display updates. The family spans eight models from the SE-214 to the SE-1160R and uses 2.4 GHz communication based on IEEE 802.15.4 (2405–2480 MHz).
| Criterion | Displaydata | Opticon |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Display size range | 2,9" – 7,4" | 2,1" – 11,6" |
| Colour capabilities | 4 colours | 3 colours |
| Communications | 2.4 GHz proprietary | 2.4 GHz proprietary |
| Ingress protection | IP54 | IP54 |
| Claimed battery life | 10 yr | 5 yr |
| Freezer-class model | No | No |
| Share of models with NFC | %0 | %100 |
| LED indicator | Yes | Yes |
| Price bands | Mid, Upper | Premium, Economy |
| Fully verified records | %0 | %100 |
| Tier | Tier-2 · Specialist | Tier-2 · Specialist |
| Headquarters | Bracknell, England · 2004 | Tokyo, Japan · 1976 |
| Protocol / platform | 2.4 GHz proprietary mesh · Displaydata Enterprise | 2.4 GHz proprietary · Opticon ESL Server |
| Presence in Türkiye | Project-based, through integrators | Through barcode and auto-ID distributors |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
Only Displaydata
Displaydata
Strengths
- Full-graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life is stated together with the update frequency — which makes comparison honest
Watch-outs
- Manufacturing scale trails the Tier-1 players
- Resolution, IP rating and operating temperature are not published publicly
- Direct service and stock availability in Türkiye are limited
Opticon
Strengths
- Integrated operation in the same ecosystem as barcode terminals
- One of the few manufacturers that publishes its specifications openly, model by model
- An RGB LED with adjustable frequency and duration on every model
- Battery life of up to 5 years; 2,000 labels per base station on the SE-214
Watch-outs
- IP rating and operating temperature are not stated on the product pages — confirm per project
- Software features are basic — not suited to advanced merchandising scenarios
- NFC is not standard; it is offered as an option
One form; the brand context is carried over.