Brand comparison · from catalogue data
DIGI vs Sertag
DIGI (2 models) versus Sertag (2 models): product range, communications, ingress protection, battery life, price band and sector coverage side by side, from sourced catalogue data.
A Japanese manufacturer focused on fresh food counters, drawing on its heritage in weighing and labelling systems. Its ESL solution shares the same data flow as its scales and label printers.
Sertag China · Tier-3 · Value · 2 modelsA manufacturer specialising in Sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers wide areas with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
| Criterion | DIGI | Sertag |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Display size range | 2,9" | 2,9" – 7,5" |
| Colour capabilities | 4 colours | 3 colours |
| Communications | Wi-Fi / wired, 2.4 GHz proprietary | Sub-1 GHz (433/868 MHz) |
| Ingress protection | IP40, IP65 | IP54 |
| Claimed battery life | 8 yr | 5 yr |
| Freezer-class model | No | No |
| Share of models with NFC | %0 | %0 |
| LED indicator | Yes | Yes |
| Price bands | Premium, Mid | Economy, Upper |
| Fully verified records | %0 | %0 |
| Tier | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Tokyo, Japan · 1957 | Shenzhen, China · 2011 |
| Protocol / platform | 2.4 GHz proprietary · DIGI Retail Suite | Sub-1 GHz (433 / 868 MHz) · Sertag ESL System |
| Presence in Türkiye | Direct — DIGI Türkiye office (İstanbul Ataşehir) and scale dealers | Through importers |
Highlighted cells only mark numeric breadth (more models, longer battery, higher verification); they do not mean "better". Estimated fields are flagged on product pages.
Sectors both target
DIGI
Strengths
- Integrated data flow across scale, label and ESL
- Strong in fresh food scenarios such as butcher, deli and produce
- Japanese build quality and long product life
Watch-outs
- Limited cost advantage if buying ESL alone
- Ecosystem dependency — the full benefit appears alongside DIGI scales
Sertag
Strengths
- Wide coverage with a low access point count over Sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth — bulk updates are slow
- Limited variety of colour and large-format models